What the Declaration of Independence Demonstrates about Strategy
July 4, 2024 | By David M. Wagner
Why are people in the United States celebrating American independence today?
July 4th does not mark the start of the Revolutionary War.
Or the end of that war.
Or the signing of the treaty that formalized independence of the American colonies from British rule.
Instead, July 4th commemorates the signing of one of the most influential strategic visions in recorded history.
The Start of Something Big
Yes – I just called the Declaration of Independence a “strategic vision.”
Think about it: what do we hope for when we adopt a vision to guide our strategy?
A turning point in our organization’s direction? A touchstone to guide our decisions about the future? A rallying point for our stakeholders?
As late as June 1776, it was not clear that the American colonies would pursue independence. Many colonists hoped the war would lead to reconciliation with Great Britain.
But on July 4th, 1776, the Continental Congress set a specific, clear direction for what would become the United States of America.
Turning point. Touchstone. Rallying point.
Check, check, and check!
A Model for Visions
Here are a few ways the American Declaration of Independence serves as a model for vision documents:
It grounds vision in values. Your organization’s values might be a bit less lofty than “Life, Liberty, and the pursuit of happiness,” but they’re no less important to declare. What beliefs do you hold to be most important, and how will they shape your future?
It lays out the motivation for change. The Declaration includes a detailed list of grievances the Colonies had with the status quo under British rule. Build your vision around what’s working well while pointing out what isn’t working as the impetus for a new direction.
It portrays a better future. The Declaration of Independence hints at a future system of government and rights that would later be enshrined in the U.S. Constitution (like a standing legislature, trial by jury, and limited executive powers). To make a compelling vision, describe how the world will be improved in the future when the vision is realized.
It is backed by committed stakeholders. The second word of the preamble to the Declaration is “unanimous.” Each of the 13 colonies (now states) had to agree for the Continental Congress to adopt the Declaration. Involve your key stakeholders in building your vision and identify ideas that everyone agrees to commit to (even in the absence of perfect consensus).
If it’s time to take your organization in a new direction, start with a compelling vision – perhaps modeled on the Declaration of Independence. You just might create a reason for fireworks!
And if you need help getting your stakeholders on the right page about your vision, values, and mission, set a free consultation today. I would be happy to explain my people-centric approach to strategy development.