Sometimes the best way to make progress on big, thorny societal issues is to start small. This article draws from the successes and failures of three public benefit programs to highlight some potential benefits of starting small, approaches that have worked in practice, and pitfalls to look out for at scale.

Strategy is an important part of directing organizations and programs by communicating a compelling vision for stakeholders. Mission-driven organizations often face a challenge applying profit-driven strategy frameworks to their needs. Our Mission-Driven Value Chain helps communicate strategies for creating social value, rather than profits.